During your busy day, how much of your time is spent on marketing? Probably more than you think. Everything from the advertisements you develop and implement to the way you answer your phone portrays a lot about your business. Traits that brides and grooms discern and weigh when booking their wedding vendors.

How often do you get a chance to really analyze your sales and marketing procedures? If you’re like most wedding vendors, not much. Our days are jam-packed with the operations leaving little time for improvement. We all know that improvement is crucial, but where can we find time and resources to research, develop and implement change?

Enter: Wedding MBA

3 full days of wedding industry experts, associations and fellow professionals, gathered together, eyes and ears open, organized by conferences, seminars and focus groups with one major goal in mind: IMPROVEMENT. By means of education and collaboration, vendors have an unusual opportunity to remove themselves from their operations and immerse themselves in the much needed, yet ever-changing, resources sales and marketing experts are ready to share. Like you, there are other professionals who would love to know proven sales and marketing methods. Now is the time to remove the competitive veil. Compare, contrast and share the knowledge you hold and accept and implement strategies that will make your company stronger.

Do your business a favor, attend the convention. Schedule time away from the day-to-day stuff. Realize that you don’t have everything perfected. Come focused on listening and sharing. Take advantage of what you learned. Feel good about focusing on improvement. Your customers WILL take notice.

Melissa and I attended the Wedding MBA conference in Las Vegas.  It’s refreshing connecting with wedding businesses across the world and bring home fresh ideas to share with our brides and grooms.  The conference was filled with executives from the knot, weddingwire, Martha Stewart.  Look for WeddingWire.com to become THE online resource for Brides and Vendors.  Our favorite presentation was from Andy Ebon, who had over 1000 in awe with their jaws dropped as he called to attention all the ways wedding vendors have caused “weddings of mass destruction.”  It was a hard truth for some and a reminder of our need for attention to the details.  Among those we had the chance to hang out with were some of National DJ industry greats like Peter Merry, Drax, Randy Bartlett, Ron Brown, and the Kansas American Disc Jockey Association crew.  We can’t wait to share some of the ideas we learned with our brides.

We are helping to put on the Central Coast Kids Talent Show benefiting the Big Brothers and Big Sisters Program.  There are 2 age groups; kids 4-12 and teens 13-17.  Auditions are starting July 30th at SLO Farmer’s market.  Finals are August 21st at Holland Ranch.  A big thank you to our Kramer Entertainment team members, Shane Wright and Melissa Kramer who are donating their time for this worthy cause.

Click here for more details.

Melissa and I are having fun at the Mobile Beat DJ convention in Las Vegas.  It’s officialy the start of day 2 here at the Riviera.  Yesterday was incredible.  We started the day by hanging out with some of the greatest wedding DJs from across the country.  Then learned from the industry’s top DJ companies at the seminars.  Lastly, and Melissa’s favorite part, was the Otis Day / Vanilla Ice mini Concert they held at night.  It was incredible.  Leave it to Melissa to jump on stage and dance with Vanilla Ice himself.  Ice. Ice. Baby!